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GENERATIVE AI FOR MARKETING

This training program aims to equip participants with essential skills in utilizing AI tools for modern marketing. Covering both foundational and advanced topics—such as prompt crafting, visual and video creation, and strategic branding—participants will be ready to implement AI solutions in their marketing strategies.

$1800 $1440

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8 Programs

Perfect for beginners and professionals alike!

Live, Instructor-Led

Learn from experienced instructors in real-time.

24-Hour Course

6 Hours/Week, Weekend classes

Online Classes

Join the course from anywhere. Save on travel-time.

Course Content

01 - Generative AI in Marketing

Setting up

Registration
Account creation
Profile updates (brand guidelines etc)

Components of a Prompt

Applications
One shot prompting
Iterative prompting

Everyday Tasks

Email Writing
PPT Creation
Proposal Writing
Meeting Management

02 - Marketing strategy and branding

Setting up a Business with AI

Niche identification and market analysis
Insights from longform audio, video, documents
Scraping URLs, websites, and combining data from multiple websites
Creating brand taglines and essence statements
Creating a logo (basic tools)
Launching a website / landing page

Marketing & Branding Strategy

Category and brand research
Influencer and celebrity analysis
Marketing strategy development
Go-to-market planning
Creating brand ‘stories’

03 - AI Driven Marketing Campaigns

Campaign Development

Consumer insights generation
Marketing campaign creation
Platform- and audience-specific content creation

Social Media Management

Post scheduling and bulk creation

GenAI & the Marketing Funnel

Overview of AI’s impact on the purchase funnel (display, egagement, conversion, email marketing)

04 - Visual Content Creation with AI - I

Introduction to Midjourney

Crafting Visual Prompts for Image Creation

Midjourney Parameters

Interface and commands
Basic image generation techniques – Style, Stylize, Chaos, Aspect, No, Seed, Tile, Weird

Training ChatGPT to create Midjourney Prompts

05 - Visual Content Creation with AI - 2

Midjourney Advanced Techniques

Social media visual creation
Character consistency
Style consistency
Faceswap

Specific use cases

Logo creation
Product photography
Fashion photography
Branding with Midjourney

Canva

Creating bulk content
Branding
Content resizing

06 - Video Creation

Scripting & Narrative Development

Refining & reshaping the narrative using AI Tools
Voiceover Script & Generating Voiceovers using ElevenLabs
Integrating Voiceovers & Video
Make AI Trailers & Videos

07 - Advanced AI Marketing Techniques

Customer Engagement and Personalization

Creating and targeting buyer personas with Generative AI
AI-driven personalization

Content Marketing and Storytelling with AI

Promoting brands through ‘stories’
AI-assisted content creation and curation

The One Prompt Marketer using AI Agents

Integrating AI across marketing functions
Efficiency and creativity in marketing workflows”

08 - Emerging Trends

Emerging Trends in GenAI Marketing

Latest developments and future prospects
Case studies of innovative AI marketing applications

Final Project Discussion

Students present their AI marketing strategies
Peer and instructor feedback

Course Recap and Q&A Session

Key takeaways
Open discussion on the future of AI in marketing

Ekhlaque Bari

Al Strategy Consultant Former CTO, CIO